Launching a Merchant Cash Advance (MCA) Servicing Platform for South Korea’s largest eCommerce platform
About the Client
The client is South Korea’s largest eCommerce platform, generating over $23 billion in annual revenue and supporting a network of more than 100,000 registered merchants. With a significant portion of these sellers requiring consistent working capital, the client identified a strategic opportunity to expand into financial services.
By launching a merchant financing program, the company aimed to provide merchant cash advances and working capital loans directly within its ecosystem. This move can help them, as a pioneer in embedded finance in South Korea, leverage their scale, merchant data, and platform reach to unlock new revenue streams while strengthening seller retention and platform loyalty.
Background
As part of its first financial services initiative, the client wanted to introduce a merchant financing program focused on revenue-based lending. Being the first such offering in South Korea, the initiative required strict adherence to evolving financial regulations and global compliance standards. They needed a system capable of supporting large-scale operations while maintaining transparency, auditability, and data security.
The platform also had to integrate seamlessly with existing internal systems and handle complex repayment structures tied to merchant sales cycles. This foundation was critical to ensuring a smooth launch, enabling scalability, and establishing credibility in a highly regulated financial ecosystem.
Integrations & Technology Ecosystem
The solution was powered by a modern, API-first architecture and enterprise-grade infrastructure.
| Amazon Web Services | Okta |
| Amazon EKS | HashiCorp Vault |
| MongoDB | SAP |
Challenges Faced by the Client
The client faced a unique combination of regulatory, technical, and operational complexity, a scenario common for enterprises entering embedded finance.
Features Used in the Solution
To support the client’s complex MCA servicing requirements, LendFoundry implemented a robust set of features designed for scalability, compliance, and operational efficiency:
Solutions Implemented by LendFoundry
LendFoundry delivered a fully compliant, scalable Loan Servicing System (LMS) tailored to the client’s ecosystem within an aggressive timeline.
Benefits
LendFoundry enabled the client to successfully launch and scale its MCA program within 90 days, achieving 14% month-over-month loan growth. The platform supported rapid scaling to thousands of loans while ensuring 100% regulatory compliance. Automation reduced operational overhead, eliminated reconciliation delays, and improved financial accuracy. Real-time insights enhanced decision-making, while secure infrastructure ensured data protection. Overall, the client gained a scalable, compliant, and efficient lending ecosystem that accelerated its entry into financial services and strengthened its competitive advantage in embedded finance.
About LendFoundry
LendFoundry is the next-generation, cloud-based, SOC 1 and SOC 2 Type 2-compliant, full-stack technology platform to enable digital lending.
Available as a SaaS offering on AWS, LendFoundry is built using a microservices architecture and is highly customizable and scalable. Powered by API integration with 80+ traditional and alternative data providers and platforms, it can help digitize a lender’s entire loan lifecycle to deliver faster loans and also add new customer segments.
Key Modules: Borrower Portal, Broker Portal, Dealer Portal, Merchant Portal, Lender Portals, Loan Origination System, Loan Servicing System, Loan Management System, Business Analytics.
